2023 March Madness Loyalty Campaign

In partnership with the NCAA we created a series of Zoom/WebX video conferencing backgrounds. A visual extension of the overarching “Madness Loves Company” 2023 campaign concept. The goal was to bring a small piece of the madness into the average humdrum day. A strong effort in blending a little pop-culture with the sports world while also playing nice with AT&T’s legal and brand departments. A little cheeky, a lot of fun, and part of the larger cross-promotional ecosystem. Standing on it’s own, but also maintaining the creative thread tying together OOH, Social, CRM, and Cross-Channel.